Illustration of a skeleton in a hoodie with a red heart and halo, representing the Cynic With a Soul brand identity.

We were never broken. Just Buried.

Uncover our story

We’re not here to sell you a dream — just a little honesty in a loud, exhausting world.

Cynic With a Soul is for the ones who feel too much, question everything, and keep showing up anyway. Born in Michigan by two people (and one loud sewing machine), we believe community beats competition, vulnerability is power, and satire can heal.

This isn’t just a brand. It’s a soft rebellion — stitched with purpose, worn with pride.

Zoomed-in view of a blue tee with a Cynic With a Soul hang tag and printed hoodie skeleton logo. Tag reads: “To heal is to let the light in.”
Two people watching a screen expose under a green Harco light unit, documenting the screen prep process for t-shirt printing.

Meet the Founders

Meet the Founders

We’re a husband-and-wife team building something real from our little craft room in Michigan — one shirt, one bag, one big idea at a time. We’re both fueled by dry humor, big feelings, and the belief that the underdogs deserve the loudest voice.

He brings the strategy. She brings the stitches. Together, we’re creating a brand that cares deeply and jokes even deeper.

We’re not corporate. We’re not polished. But we give a damn — and that’s what drives this whole thing forward.

Vintage-style flat lay of a Cynic With a Soul shirt with a cracked heart, surrounded by coffee, a screen, and a “Work Sucks” mug.

 

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Overhead view of a sticker-covered laptop, Stephen King book, and mug, showcasing moody branding and emotional chaos.
Digital illustration of a skeleton in a hoodie typing on a laptop in a dark room with books and coffee, symbolizing emotional storytelling.
Dimly lit basement workspace with a 4-platen screen printing press under a window, capturing the gritty behind-the-scenes process.

We don’t track cookies, but we do bake them sometimes. Come for the content, stay for the comments.