Who We Are
We’re building a home for dreamers, doers, and deep feelers – the ones who’ve been overlooked or underestimated. We make art, ideas, and satire that challenge toxic systems and build something more human. Here, your weird thoughts matter. Your burnout matters. And your big idea? Let’s run with it.
Why We Exist
We’re a brand for the soft-hearted, sharp-witted, and system-weary. A place for underdogs, overlooked voices, and people trying to heal through humor. We believe in radical empathy, real community, and memes that make you feel seen.
What We Believe
Our Core Values
Radical Transparency - No gatekeeping, no buzzwords, no corporate BS.
Creative Ownership - Every team member is a co-creator — not just an employee.
Compassion Over Competition - We don’t step on each other to get ahead — we lift.
Joy as Resistance - Fun isn’t frivolous — it’s fuel in a world that wants to drain you.
Platforming the Overlooked - We amplify the ideas of the underdog, not the CEO.
Keep It Weird, Keep It Real - If it’s a little unhinged but full of heart, it belongs here.
Built With You
This brand didn’t just come from us. It came from every conversation, heartbreak, side hug, and weird late-night realization we’ve ever had with someone who made us feel seen — or reminded us who we didn’t want to become.
It came from gas station chats, mental breakdowns in parking lots, old coworkers who asked if we were okay, and friends who held space when we didn’t have the words yet.
Cynic With a Soul isn’t just our brand.
It’s a collective one — made possible by every soul that’s crossed our path.
So whether you’ve known us for years, found us five minutes ago, or never even buy a thing — thank you. You’re part of this. And we mean that.