From Confusion to Freedom: Why I’m Building Something Different

I used to think I was the problem.

When I couldn’t figure out how to connect my laptop to a screen…
When I had to Google five different cables just to plug something in…
When starting a business felt like fighting a ghost I couldn’t see…

I figured maybe I just wasn’t tech-savvy enough.
Maybe I wasn’t “business-minded.”
Maybe I was late to the game.

But then I realized:
It’s not just me.

The confusion is part of the design.
The complexity is the product.
And the more dependent we are on someone else’s system, the easier it is to sell us the illusion of freedom.

The Dream That Was Sold to Us

We were told:
Work hard.
Play by the rules.
Buy the house, the car, the cable subscription, the latest adapter…

And somewhere along the way, you’ll arrive.
At happiness.
At fulfillment.
At freedom.

But what they didn’t tell us was that the system wasn’t built to help you bloom—it was built to keep you buying.

You spend your whole life climbing a ladder, only to find out it’s leaning against the wrong damn wall.

But Here’s the Shift…

I’ve started something new.

Not because I have all the answers.
Not because it’s easy.
But because it’s freeing.

I’m building a brand that isn’t just about merch or design—
It’s about meaning.
It’s about rejecting the belief that you have to sell your soul to survive.
It’s about co-creating something real—with people who’ve been told they don’t matter unless they produce, conform, or perform.

And in the process of starting this business, I’ve felt something I never expected: peace.
Not because everything’s perfect.
But because I’m finally living in alignment—with what matters.

We Were Meant for More Than This

We’ve been taught to fear the unknown.
To cling to comfort.
To settle for survival.

But the truth is—we are the ones holding ourselves back.

We wait for permission.
We wait for the “right time.”
We wait for the weather to change before we bloom.

But seeds don’t grow by accident.
They grow because someone tends to them—even when it’s still dark in the soil.

That in-between space—the space between planting and blooming—that’s where we grow roots.
That’s where we build the strength to rise.

A New Kind of Freedom

What if freedom isn’t in the paycheck or the promotion…
But in the connection you build with people who truly see you?

What if the real American dream isn’t about climbing to the top…
But about coming back down
to build community, to heal, to make something together that no algorithm or ad campaign can replace?

That’s what I’m chasing.

Not clout.
Not cash.
But connection.

Final Thought

You don’t have to play their game.
You can start your own.

Yes, it takes work.
Yes, it’s messy.
Yes, it’s scary.

But damn… it’s worth it.

Because once you taste that kind of freedom—
The kind that comes from choosing truth over comfort,
purpose over performance—
you can never go back.

You weren’t made to sit still and stay stuck.
You were made to bloom.

And your season is coming.

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Frieda Was Me All Along